Urban Fashion Activation - Jeddah Season

Goals

Create a monthly activation calendar with fashion related activities.
Increase footfall in fashion village, City Walk.
Satisfy existing fashion vendors.
Support local fashion brands.

Experience

A memorable experience where guests were introduced to the urban fashion culture, we focused on developing an interactive guest journey by enhancing the space with a variety of urban set up elements such as the following:

A cup rocking live art centerpiece where the artist placed cups on a chain linked wall and then spray painted them to form the Jeddah Season logo.
A themed photo booth where guests were photographed with a polaroid camera.
A gift or dare wheel, guests were dared to share their hidden talents, walk as if they were on a runway, and style outfits in 2 minutes from nearby fashion vendors. Gifts included urban style sunglasses, stickers, fanny packs, and fans.

The experience enhancers included roaming models in urban attire from local brands, a dj/drummer duo, and a beatboxer.