STREET STYLE Fashion Activation - Jeddah Season

A memorable experience where guests were introduced to the street style fashion culture, we focused on developing an interactive guest journey by enhancing the space with a variety of construction themed set up elements such as the following: 

• A scaffolding which was the main centerpiece where the dj was positioned.
• A themed photo booth where guests were photographed with a polaroid camera.
• A gift or dare wheel, guests were dared to test their balance by standing on one leg, calling a loved one and expressing their feelings, singing a song, and showing their favorite pose. Gifts included street style sunglasses, stickers, fanny packs, and fans. 

The experience enhancers included roaming models with street style fashion attire from local brands, street dancers, and a dj.